Understanding your audience and how your content performs on TikTok is crucial for growth. Luckily, TikTok provides a detailed analytics tool that helps you track your progress and optimize your content strategy.

First, make sure you have a Pro Account. It’s free and gives you access to a wealth of data. To switch to a Pro Account, go to your profile, tap the three dots in the top right corner, and switch to Pro Account. Once you’ve done that, you can access your analytics by tapping the same menu and selecting “Analytics.”

In the analytics dashboard, you’ll find several tabs: Overview, Content, Followers, and LIVE. Each of these sections provides valuable insights. For example, the Overview tab gives you a summary of your video views, followers, and profile views over the last 7 or 28 days. The Content tab shows performance metrics for your videos, including views, likes, comments, and shares. The Followers tab provides demographic information about your audience, such as gender, location, and activity times. And finally, the LIVE tab gives data about your live streams if you use this feature.

To dive deeper into your analytics and get personalized recommendations, you can use tools like FLAI. FLAI offers advanced analytics and practical advice to help you understand trends and improve your content. By regularly checking your analytics and adjusting your strategy accordingly, you can grow your TikTok presence more effectively.

Try it out!

https://apps.apple.com/us/app/sdtrends-ai-analytics/id6443526914?platform=iphone

How to increase your views on TikTok without using bots 

To increase your views on TikTok without using bots, it's important to follow several proven methods and stay updated with current trends. First and foremost, understand which videos are becoming popular on the platform. TikTok is known for its trends, and what becomes popular here quickly spreads to other social networks. To successfully adapt to these trends, regularly check the "Discover" section in the app and see which topics, hashtags, and music are gaining traction. Borrowing ideas on TikTok is not only allowed but encouraged, so don't hesitate to create your versions of popular videos.

Additionally, explore themes that have already proven to be popular. Humor, everyday life, entertainment and hobbies, games, food and drinks, animals, dance and singing, as well as social topics, all attract many viewers. If you're still unsure about what content to create, try a few of these directions and see what resonates best with your audience.

Music plays a key role on TikTok. Using trending tracks can significantly increase your video views. Popular tracks can be found in the "Discover" section. Improving the quality of your videos can also make them more attractive to viewers. Use a good camera, a tripod, a ring light for lighting, and choose an appropriate background. You can edit your videos within the TikTok app or use external video editors.

Using hashtags wisely will also help increase your reach. It's optimal to use 3-5 relevant hashtags for each video. Don't forget the importance of the timing of your posts—try posting videos at different times of the day and analyze the results to determine the best time for your audience.

Collaborating with other bloggers is a great way to expand your audience. Find bloggers with similar interests and create joint videos. Collaborations attract viewers from both accounts and can significantly increase your follower count.

Also, consider creating your own series on TikTok. This requires preparation and scripting skills, but it can keep viewers engaged for a long time. End each episode on a cliffhanger to make viewers eagerly await the next installment.

Active engagement with your audience increases involvement. Encourage viewers to leave comments, like your videos, and follow you. Respond to their comments and create polls to stimulate activity. Share your videos on other social networks to attract a new audience. Use calls to action, urging viewers to visit your TikTok account.

If you're willing to invest in promotion, use TikTok's official advertising tools, but avoid using bots to prevent getting penalized. Regularly posting videos is also important to maintain interest in your account. Create a content plan and follow it to ensure your videos are released consistently.

Finally, adhere to TikTok's community guidelines to avoid having your videos hidden due to violations. And don't be afraid to be unique—in the pursuit of trends, don't forget your individuality. Perhaps your unique approach will become the next big trend on TikTok.